How to Connect with Your Audience
Audio • 11 minutes
Learning Objectives
- Establish your personal credibility
- Create an emotional bond with your audience
- Convince your audience with evidence and storytelling
Lesson Description
This lesson focuses on the three factors an audience wants from a speaker. Once you know them, you’re guaranteed a bigger and more loyal audience for all your hard work. All of us are bombarded with too many articles to read and too many videos to watch. Your audience – readers, watchers and listeners – decide to follow or reject you in a microsecond. But what would it be like if you understood how they chose? This lesson is a guide to establishing your personal credibility, bonding emotionally with your audience, and convincing people with facts and storytelling structure.