How to Build a Story

This lesson covers business storytelling, how to appeal to listeners and the importance of demonstrating transformation. It provides some tangible examples of where compelling storytelling has been a success. Once you understand how stories are built, you’ll become a much more confident presenter and writer. The lesson outlines how structure means form but doesn’t have to mean formulaic. Guidelines are essential if an audience is to follow your story, but they don’t limit your imagination or your ambition. We share examples from popular fiction and case studies from the corporate world to inform your business writing.