Negotiation Mastery: Closing Deals with Confidence
Audio • 13 minutes
Learning Objectives
- Handle objections with confidence. Discover how to respond to common customer concerns like price, timing, and competition.
- Negotiate deals that benefit both sides. Examine how to create value without lowering prices too much.
- Use smart strategies to close more sales. Practise using silence, asking the right questions, and guiding customers toward a decision.
Lesson Description
Negotiation is a key skill for any salesperson. It helps you handle customer concerns, create fair deals, and close sales with confidence. In this lesson, you’ll learn how to respond to common objections, such as price and competition, without feeling stuck. You’ll also explore ways to add value instead of lowering prices too quickly. Good negotiation is about listening, asking the right questions, and guiding the customer towards a decision. This lesson covers simple but effective strategies, like using silence to encourage a response, summarising key points to confirm understanding, and offering choices instead of yes/no questions. Whether you’re new to sales or looking to sharpen your skills, these techniques will help you feel more prepared in every conversation.
